You know, by now, that despite our best efforts we did not make last week’s first cut of applicants vying for a six month job as Wine Lifestyle Correspondent for Murphy-Goode Winery. We tried our best and you tried your best (thanks for all your votes) and, honestly, we were a little surprised we didn’t make the top 50 given the raucous laughter our application video inspired, our deep online presence, our hundreds of online followers, our very impressive wine consumption and enthusiasm (in that order) and our contributions to lay-it-on-the-line wine discussions (thanks for including us, Andrea). Some top-50ers don’t even seem to have a Twitter account for heaven’s sake.
Others were shocked and disappointed too. One supporter, who happens to be the marketing manager of a major corporation for which we recently created a successful six month online branding and marketing campaign, had this measured reaction: “Those Bastards! I’m from Cleveland. I know people. I’ll take care of it. They’ll never dance on grapes again if you know what I mean!”
But instead of the bad kind of whining (there’s been plenty of the good kind of wining), we started thinking. If Murphy-Goode “borrowed” the buzz-generating online job contest idea from Tourism Queensland’s “Best Job in the World” competition (which it did) why can’t we “borrow” MG’s contest and give it a little twist?
After all, there must be other wineries out there in need of high-performance social media marketing makeovers, right? Right. So we’re announcing our own online contest called Who’s Murphy-Better?
It goes like this: if you’re a winery in need of a short term dose of innovative, effective, creative and fun social media marketing work in the form of words, pictures and moving images that boost your brand, your wines, your wine country, your vineyard owls, your kooky winemaker, your obsessive card playing and anything else that might get more of your wine in more people’s glasses feel free to apply to hire us.
We could ask you to make a 60 second video about why we would want to work for you, but we won’t. Instead, just send a link to your winery’s web site (Don’t have one? That’s what we’re here for!), the proposed duration and salary/benefits of the Murphy-Better Wine Lifestyle Correspondent position that you’re offering to us and a way to reach you that does not require carrier pigeons and we’ll think about it.
Oh, and we reserve the right to close applications if we receive 5,000 or more.
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