The Other Coast – Costa Esmeralda, Veracruz State, Mexico

The Pacific Coast of Mexico is well-known for its beaches and tourist destinations like Acapulco (currently in the midst of a re-birth) and the emerging Costalegre. The Gulf Coast of Mexico, however, remains a mystery to most except for the Mexican tourists who flock there.

A brief but stunning section of the Gulf coast has been dubbed the Costa Esmeralda (Emerald Coast). Unlike the Pacific Coast, the Gulf side is punctuated by mid-size farms (vanilla is a major crop) and cattle ranches, the country’s only nuclear power plant and even some wind-whipped forests and sand dunes which make parts of the Costa Esmeralda drive feel a little like  Highway 1 in northern California. It has a much more lived-in feel than the Pacific side.

We were headed for Hotel Azucar, a  sweet (get it?) little beachfront boutique hotel that’s part of Grupo Habita which operates about a dozen of the chicest hotels in Mexico (and more coming soon to New York City and Austin, Texas).

Even the paths are charming and intimate at Hotel Azucar on the Costa Esmeralda in Veracruz State.

At Hotel Azucar we found less than 25 rooms in a sprinkling of thatch-roofed stand-alone bungalows dotted throughout a green swath of land that culminates at the Gulf of Mexico. All rooms have a welcoming patio with a hammock and an outdoor rinse shower….and a whole lot of white.

Our room was, by far, the whitest room we’ve ever stayed in. Clever DIY design touches like an elegant lump of driftwood mounted to the wall as a headboard and rebar (painted white, of course) twisted into towel hooks and light switch covers keep the feeling homey, not antiseptic.

The pool at Hotel Azucar on the Costa Esmeralda in Veracruz State is just steps from the beach and cleverly employs an actual black inner tube as a life ring.

Hotel Azucar is also a bargain with $145 weekday rates, a very well-priced spa (60 minute massages start at around US$40) and a delicious restaurant with good-value dishes that let you choose your meat (beef, fish, calamari, chicken, pork, etc) and your preparation style for around $10 a plate. Sadly, their wines are incredibly marked up.

Our room at Hotel Azucar on the Costa Esmeralda in Veracruz State was almost entirely white except for...

...this bathroom sink stand which was made from bright green molded fiberglass and lit from inside.

Turns out people have been enjoying the charms of the Costa Esmeralda for quite some time. One day we turned off the coast road and toured the resting place of some of them at Quiahuiztlan Toltec Archaeological Ruins (admission 31 pesos).

The Toltec people lived (and died) here for hundreds of years and archaeologists have unearthed more than 70 mini-temple-shaped tombs here, all located high enough up the flanks of the towering Cerro de los Metates to get cooling breezes and enjoy million dollar water views. If a cemetery can be bucolic then this is it.

Quiahuiztlan Toltec Archaeological Ruins with Cerro de los Metates towering behind.

Pyramid 2 with the sea in the background at Quiahuiztlan Toltec Archaeological Ruins.


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One comment on “The Other Coast – Costa Esmeralda, Veracruz State, Mexico

  1. We drive to Guatemala, this will be the 27th time we have driven thru Coata Esmerelda. We love this area. We have stayed once, but our hotle choise was sadly poor. Next time we will try for this little hotel. I love the shrimp coctail we get, and have eaten several times, with no problems. Glad to see this web site

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