What Geiger & Associates Taught Us About How NOT To Run a Public Relations Firm

There are articles all over the web offering advice about how to do, well, almost anything.  A recent series of encounters with Geiger & Associates, a public relations firm based in Tallahassee Florida which specializes in media marketing for travel destinations in the US, and its owner Debbie Geiger has inspired this “how NOT to” piece.

What is public relations?

Merriam-Websters defines public relations as “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” In other words, public relations firms are hired to help people, businesses, destinations, products, services, etc. promote themselves by gaining publicity often through media coverage of the client. In the tourism industry one major way PR agencies drum up coverage of their clients is by inviting journalists on press trips.

We get invited on press trips all the time. Usually we are not interested because the destination or attraction being featured is not the sort of thing we cover for the magazines and newspapers we freelance for or for the posts we do on our own blog.

The invitation

In July the Geiger & Associates public relations firm invited us on a press trip to the  Fredericskburg region of Texas. This trip was of interest to us, but because we are in the midst of a road trip through The Americas (we were in Honduras when we got the invite) and we no longer reside in the US (or anywhere else for that matter) press trip travel arrangements are sometimes a bit complicated for us since it’s normally assumed that participating journalists are based in the US. In order for us to take part in most press trips we have to return to the US on our own.

We hadn’t planned on returning to the US when we got the press trip invitation. However, this press trip would allow us to expand our knowledge of a region of Texas that’s new to us. Additionally, one of the major publications Karen writes for recently mentioned they were looking for Tex-Mex stories so the itinerary had potential. The timing and location of the trip also opened up the possibility of visiting family and catching a friend’s wedding in the US and this trifecta of family, press trip and wedding suddenly made the purchase of our own return tickets from Honduras to the US for the press trip then back to Honduras after the press trip look worthwhile.

The acceptance

The day after we received the invite we replied to Geiger & Associates stating that we were very interested in this trip, but in order to attend we would have to be flown from California (where we’d be visiting family) to Texas for the press trip then on to New Orleans after the trip where our friends were getting married. We would then return to Honduras from New Orleans on our own dime.

This was all cool with Geiger & Associates who assured us that “you and Eric definitely have spots on the Fredericksburg trip and we’re looking forward to having you.”  Based on this commitment we purchased two tickets from Honduras to California, returning to Honduras from New Orleans with the Texas trip in between. These international tickets cost more than $1,800 but being able to accomplish a family visit, take part in a potentially fruitful press trip and attend our friends’ wedding justified the expense.

The switcheroo

Three weeks after inviting us Geiger & Associates abruptly “dis-invited” us with only a vague explanation. We spent the following eight days sending emails and leaving phone messages with the public relations firm, anxious to discuss why journalists were required to incur a penalty if they backed out on their commitment to attend the trip but Geiger & Associates felt it was fine for them to back out and leave us out of pocket for the expense we’d incurred to return to the US from Honduras AND the additional expense of traveling from California to New Orleans on our own instead of via Texas as part of the press trip.

The runaround

All of our messages went unanswered and it was clear that we were being willfully ignored. In not one but two emails we let Ms. Geiger, the owner of Geiger & Associates, know that if we did not get some response from her by the end of the day on the following Monday we would have no choice but to contact the client involved in this press trip. Monday came and went with no repsonse from anyone at Geiger & Associates so we contacted Fredericskburg, Texas officials who assured us that we would receive a reply that day.

The resolution?

We did, indeed, get a reply from Geiger & Associates that same day agreeing to purchase flights for us from California to New Orleans. Dispute resolved, right? Not quite.

The absolutely shocking conclusion

Debbie immediately went on a campaign to ruin Karen’s name in the publishing industry by sending a very misleading email to many of Karen’s editors (and, in most cases, their bosses too) in which she misstated certain details and omitted most of the salient facts.

The intent was clear: employ classic “push poll” tactics to give editors the impression (unfounded and untrue) that Karen has somehow misrepresented or abused her professional relationship with their title. We are happy to say that all but one of the people contacted by Ms. Geiger saw through her attempts to manipulate them and have remained on excellent working terms with us.

We’ve been in the publishing industry for more than 20 years and we’ve worked with hundreds of public relations agencies around the world. We can honestly say that we have never seen (or even heard of) behavior this unprofessional, petty, disgraceful and vindictive from a public relations agency. And we hope we never do again.


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How 9/11 Changed Our Lives (and not just how you think)

We should be in Africa right now. Instead, we’re in Central America in the midst of our Trans-Americas Journey road trip. What does that have to do with the terrorist attacks of September 11, 2001–a series of tragedies that changed so many people’s lives and which we can hardly believe took place 10 years ago?

Everything.

On September 10, 2001 we were living in lower Manhattan less than three blocks from the World Trade Center, happily in the throes of planning our next big trip, an overland exploration of Africa. The next day we–like millions of others–were forced to re-think many things.

We never for a minute considered giving up our next big trip. We know that more travel equals more understanding which equals less hatred and violence. Previous trips through Islamic countries (Pakistan, Indonesia, Egypt, Turkey) gave us a modicum of perspective in the often perspective-less aftermath of the 9/11 attacks and we valued that.

This photo was taken from the roof of our apartment building minutes after the second plane went into the South (nearest to us) tower.

Who are “they”? Who are “us”?

Suddenly, going to Africa as we’d been planning seemed random. Haphazard. Not of the moment. Why, we wondered, are we always traveling so far from home (Europe, Asia, Australia)? And what’s home all about now anyway? And while we’re on the subject, what’s our role in the world personally and as citizens of the United States? Do “they” really hate “us” like the President says? Who are they? Who are us? And when did the United States become blue or red?

As citizens of so many terror-stricken countries around the world know, being attacked makes you ask questions like that.

Not only did our home, or own backyard no longer make sense to us as we watched citizen after citizen squander their 15 seconds of fame ranting about “us” getting “them”, we were also homeless. For three months after 9/11 we could not return to our apartment building, less than three blocks south of the Twin Towers, because it was well within the primary crime scene.

Investigators were busy looking for clues in the landing gear which ended up in front of our building, the chilling shreds of human remains that seemed to be everywhere, the thick layer of dust on everything and God knows what else. There was no room for residents hungry for something normal like the familiar drip of the shower or the bark of the dog across the hall.

Eric spent the morning of the attacks on our roof taking pictures of the increasingly confusing and horrifying events and experiencing the collapse of both buildings before eventually evacuating lower Manhattan by ferry to New Jersey.

This photo was taken from in front of our apartment building (the green awning was our building) about a minute before the second tower collapsed. The yellow police tape marks where part of the landing gear from one of the planes fell.

Most of Eric’s photographs from that day are back in New York and no one needs another post full of horrific images from that day (they’re seared into our brains anyway). We’ve included a chaste few here. In a disturbing bit of coincidence, a picture of Eric, waiting to evacuate from our apartment building on that terrible day, was recently published on the Time-Life web site.

Eric in the lobby of our apartment building minutes after the first tower collapsed. The picture, taken by Hiro Oshima, was published in a LIFE photo gallery captioned "Residents flee their apartment building near the scene of the World Trade Center Attack."

Unable to return home (that word again), we were soon living in the Soho Grand hotel with other neighborhood refuges (eternal thanks to the hotel for its generosity and understanding and to our insurance company State Farm). We had time to think and pretty soon we realized that what we needed as much as our apartment back were answers to the big questions we’d started asking as a reaction to the political spin on the attacks and the non-stop and often simplistic media coverage.

This photo, of lower Manhattan about an hour after the second tower fell, was taken from a tug boat on which Eric was evacuated to New Jersey. The location of our building and where the towers stood is noted in yellow.

The Trans-Americas Journey was born

Our answer was to completely re-think our trip, shifting gears to focus on really seeing and understanding America. The Trans-Americas Journey was born. Since a road trip through just the United States was not nearly ambitious enough we expanded the plan to include all of The Americas–with an emphasis on the plural nature of that term.

This felt right. Part of the problem, it seemed to us, is the fact that some people act like they’re solely from one place or one ideology when, in truth, we’re all from right here on this planet and we’re all connected as our route (from the Arctic to Tierra del Fuego) is meant to  demonstrate.

As the calendar tells us that 10 years have passed since the September 11th terrorist attacks that changed so much, we urge you to think honestly about how your life was changed for better, for worse, forever.

If you feel inclined to mark the date with a donation we would like to suggest giving to the Peter C. Alderman Foundation. We were not lucky enough to have known Peter, who lost his life at age 25 in the Twin Towers on 9/11. We did have the honor of meeting his parents and sister and learning about the remarkable foundation these remarkable people have created and nurtured in honor of their remarkable son.

Unique among 9/11-inspired foundations, the Peter C. Alderman Foundation harnesses monetary donations and medical and psychological expertise to empower in-country health providers to bring healing to trauma victims around the world.

Victims of violence, war and terrorism in Cambodia, Rwanda, Haiti and Uganda have received counseling and support from the foundation. More than 200 doctors and health care professionals in Burundi, Democratic Republic of the Congo, Ethiopia, Kenya, Liberia, Rwanda, Somalia, Sudan, Tanzania, Uganda and Zimbabwe have received advanced training in the treatment of traumatic depression and PTSD. In the past 10 years the foundation has changed the game for 100,000 people struggling with the kind of debilitating emotions Peter’s family can relate to so well.

We applaud the foundations’ sleek effectiveness and its human acknowledgement that suffering is not the sole domain of one tragedy or one people. It’s something inflicted on all of us in the world we share and you can either be part of the suffering or part of the solution.

It’s up to you.

Tribute in Lights shot by Francisco Diez.

 

 

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Archaeological Index: Mayan (and other) Sites We’ve Visited

Since our Trans-Americas Journey started in 2006 we’ve visited nearly 100 archaeological sites in the US, Canada, Mexico, Belize, Guatemala and Honduras.  These sites have given us a window into cultures ranging from the Anasazi to the Zapotec but most of our Indiana Jones time has been spent with the Maya–we’ve visited 54 Mayan sites so far with more to come.

With so many posts about so many sites we wanted to index them in one easy place–and here it is. We’ve categorized sites by culture and by country and alphabetized each site within its grouping for quick reference. The links take you directly to our blog post concerning that site.

Bookmark it for trip planning and research–especially with the puzzling end of the Mayan calendar on December 21, 2012.

 

Mayan Archaeological Sites in Mexico

Chichén Itzá

Ek' Balam - The Twin Pyramids & the Oval Palace

Ek' Balam

Palenque

Becan Campeche he state

Bonampak Chiapas state

Calakmul Campeche state

Chiapa de Corzo Chiapas

Chicanna Campeche state

Chichen Itza Yucatan state

Chinkultic Chiapas state

Coba Quintana Roo state

Comalcalco Tabasco state

Dzibilchaltun Yucatan state

Dzibilnocac Campeche state

Edzna Campeche state

Ek’ Balam Quintana Roo state

Hochob Campeche state

Hormiguero Campeche state

Izamal Yucatan state

Izapa Chiapas state

Kabah Yucatan state

Labna Yucatan state

Loltun Cave Yucatan state

Mayapan Yucatan state

Palenque Chiapas state

Sayil Yucatan state

El Tabasqueño Campeche state

Tenam Puente Chiapas state

Toniná Chiapas state

Tulum Quintana Roo state

Uxmal Yucatan state

Xpuhil Campeche state

Yaxchilan Chiapas state

 

 Mayan Archaeological Sites in Belize

Lamanai

Actun Tunichil Muknal aka ATM cave

Altun Ha

Caracol

Chan Chich

Lamanai

Lubaantun

La Milpa

Nim Li Punit

Xunantunich

 

Mayan Archaeological Sites in Guatemala

Aguateca

Dos Pilas

El Ceibal (Seibal)

La Florida

Ixlu

El Mirador part 1, part 2, part 3

Nakbe

Punta de la Chimino

Tikal

El Tintal

Uaxactun

Yaxha

Quiriguá (coming soon)

Mayan Archaeological Sites in Honduras

Copan (coming soon)

El Puente (coming soon)

 

Mayan Archaeological Sites in El Salvador

Tazumal (coming soon)

Joya de Ceren (coming soon)

San Andres (coming soon)

 

Other Mesoamerican Sites in Mexico

Cacaxtla (Olmec-Xicalancas culture) Tlaxcala state

Cholula (Olmec-Xicalancas culture ) Puebla state

Guachimontones (Teuchitlan culture) Jalisco state

La Ventana: Parque-Musueo de La Venta Villahermosa, Tabasco state

Mitla (Zapotec culture) Oaxaca state

Monte Alban (Zapotec culture) Oaxaca state

Paquimé (Mimbres culture) Casas Grandes, Chihuahua state

Quiahuztlan (Toltec culture) Veracruz state

El Tajin (Totonaca culture) Veracruz state

El Tepozteco (Aztec culture) Tepotzlan, Morelos state

Teotihuacan (Aztec culture) Mexico state

Templo Mayor (Aztec culture) Mexico City

Xochicalco Morelos state

Xochitecatl (Olmec-Xicalancas civilization) Tlaxcala state

Yagul (Zapotec culture) Oaxaca state

 

Museo Nacional de Antropología Mexico City

Museo de Antropología Xalapa, Veracruz state

 

 

Archaeological Sites in the US

Aztec Ruins National Monument (Anasazi culture) New Mexico

Canyon de Chelly National Monument (Anasazi culture) Arizona

Chaco Culture National Historic Park (Anasazi culture) New Mexico

El Morro National Monument (Anasazi culture) New Mexico

Fate Bell Shelter – Seminole Canyon State Park

Gila Cliff Dwellings National monument (Mogollon culture) New Mexico

Hovenweep national Monument  (Anasazi culture) Utah/Colorado

Hueco Tanks (Mogollon culture) Texas

Mesa Verde National Park (Anasazi culture) Colorado

Montezuma Castle National monument (Sinagua culture) Arizona

Navajo National Monument (Anasazi culture) Arizona

Painted Rock – Carrizo Plain National Monument, California

Petroglyph National Monument, New Mexico

 

 

Archaeological Sites in Canada

L’Anse aux Meadows National Historic Site (Vikings) Newfoundland

 

 


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