Are You Murphy-Better?

MGYou know, by now, that despite our best efforts we did not make last week’s first cut of applicants vying for a six month job as Wine Lifestyle Correspondent for Murphy-Goode Winery. We tried our best and you tried your best (thanks for all your votes) and, honestly, we were a little surprised we didn’t make the top 50 given the raucous laughter our application video inspired, our deep online presence, our hundreds of online followers, our very impressive wine consumption and enthusiasm (in that order) and our contributions to lay-it-on-the-line wine discussions (thanks for including us, Andrea). Some top-50ers don’t even seem to have a Twitter account for heaven’s sake.

Others were shocked and disappointed too. One supporter, who happens to be the marketing manager of a major corporation for which we recently created a successful six month online branding and marketing campaign, had this measured reaction: “Those Bastards!   I’m from Cleveland. I know people.  I’ll take care of it.  They’ll never dance on grapes again if you know what I mean!”

But instead of the bad kind of whining (there’s been plenty of the good kind of wining), we started thinking. If Murphy-Goode “borrowed” the  buzz-generating online job contest idea from Tourism Queensland’s “Best Job in the World” competition (which it did) why can’t we “borrow” MG’s contest and give it a little twist?

After all, there must be other wineries out there in need of  high-performance social media marketing makeovers, right? Right. So we’re announcing our own online contest called Who’s Murphy-Better?

It goes like this: if you’re a winery in need of a short term dose of innovative, effective, creative and fun social media marketing work in the form of words, pictures and moving images that boost your brand, your wines, your wine country, your vineyard owls, your kooky winemaker, your obsessive card playing and anything else that might get more of your wine in more people’s glasses feel free to apply to hire us.

We could ask you to make a 60 second video about why we would want to work for you, but we won’t. Instead, just send a link to your winery’s web site (Don’t have one? That’s what we’re here for!), the proposed duration and salary/benefits of the Murphy-Better Wine Lifestyle Correspondent position that you’re offering to us and a way to reach you that does not require carrier pigeons and we’ll think about it.

Oh, and we reserve the right to close applications if we receive 5,000 or more.


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Application Anxiety! Or…Which MG Wine Goes with Nerves?

Exactly two months ago we read a Twitter post about Murphy-Goode Winery’s call for applicants for a Really Goode Job as their Wine Country Lifestyle Correspondent for six months this summer and fall and it was love at first sight.  An opportunity to combine our journalism and new media skills with our love of wine and the Cali wine country lifestyle AND earn some much needed money to fuel the remaining years and miles of our Trans-Americas Journey? We’re in.

So we shifted gears, quite literally pulling our little road trip over to the side of the road in Ajijic, Mexico where we sat out the swine flu and began conceptualizing, writing, shooting and editing our application video, complete with an original soundtrack. We worked hard, but made sure we also had fun tossing around ideas for the video over many, many glasses of wine with our friends.

During the video production process we also began taking our love of wine from the conceptual (we love it, we drink it, it’s part of our life, duh) to the concrete: why do we love it and how can we become the best vessels for most effectively communicating all the wonderful things about wine, winemakers and the wine lifestyle to as many people as possible?

We worked hard, got creative, stayed committed, met new people and learned new things and made sacrifices–the same approach we used to make our Trans-Americas Journey a reality. We’ve even returned to the U.S. from Mexico in preparation for the call (or email or Twitter) we hope is coming our way.

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Every day for the past two months we get up in the morning and screen all the new application videos over coffee. Then we hit Twitter to spread the word about the funniest one of the day. Then it’s time to read through the best new posts on various web sites from contenders and non-contenders and post some mini-thesis of our own as the conversation about how best to use web 2.0 tools to market wine and boost brands rages on across the internet on neutral sites like Andy’s Goode Life.

Through it all we’ve honestly been too busy to be nervous. Until now. In less than four days, on Friday June 26,  the folks at Murphy-Goode Winery will narrow down the 1,000+ applications they’ve received to 50 finalists. In mid July those 50 will become just 10 and those final finalists will be brought to the winery for some in-person evaluation and other Sonoma shenanigans.

The other night, as we opened a couple of bottles of wine from a winery in New Mexico (the fume blanc was good but the chardonnay was somehow leaden and thin at the same time), it hit us how invested we are in getting this job. As the last of the sunset light turned the Franklin Mountains above El Paso a tender shade of pink, we started feeling applicant anxiety for the very first time. If we get this job we not only earn the right to an amazing continuation of the hard work, creativity, learning and commitment we’ve already invested in the application process, but the future of our Trans-Americas Journey will be assured. If we don’t get this job, well, we prefer to stay positive.

As Friday approaches we’ll be self-medicating by planning a brief return to the road to visit some area wineries (watch this space to hear all about what we discover in Texas and New Mexico wine country). With your help and a little luck we look forward to celebrating Friday’s announcement with a bottle of 2003 Murphy-Goode Wild Card Claret (possibly the last bottle to be found in west Texas) which we’ve been hoarding in our friends’ new wine refrigerator, which we’re still on the fence about.

Please, if you haven’t already watched and voted for our one minute application video, make like an Iranian and GO VOTE!


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The Making of Our Very Goode Video (sneak peek!)

UPDATE (5/26): The video has been posted so please watch & vote!

“This job is so for you!” That’s our friend Nikki talking after we told her we were applying for a Really Goode Job as Lifestyle Correspondents for Murphy-Goode Winery in Healdsburg, CA. It’s a sweet gig (get the details here) but they’re not just giving it away. Nope. All applicants have to submit a 60 second video.

Mexico’s wine industry is growing and improving (La Cetto petit syrah has become a favorite), but it’s centered mostly in the Valle de Guadalupe area of the Baja Peninsula. Here in central Mexico tequila is king. Since tequila has an official geographic denomination, like chianti and champagne and scotch does, only stuff made in approved areas can legally be called tequila. Which brings us to the Cascahuin Tequila Distillery in El Arenal, Jalisco, Mexico just north of Guadalajara and 15 miles from the town of Tequila itself right on the Ruta de Tequila.

We figured Murphy-Goode will get plenty of video applications shot in vineyards, so why bore them with another one? Instead we headed into a rolling field of gorgeous blue agave with our trusty Flip Video camera and a stack of cue cards and our ipod and a whole crew of supporters including Javier there in the background, Carlos (whose family owns Cascahuin) and our littlest guest star, Tedeo.

It was hot, it was dusty and blue agave is brutally sharp (yes, there was blood) but we had a ball shooting our application video complete with our own theme song written by our friend, guitarist Scott Metzger, art help from our friend Iliana and post-production polishing courtesy of Nikki, who was the very first one to come right out and say that this job is so for us.

The video is finished and will be posted soon.

Until then, here are some outtakes to tide you over and you can get even more details about our quest for a Really Goode Job at areallygoodehire.net.

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UPDATE (5/26): The video has been posted so please watch & vote!



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