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GM FYI Blog   April 28, 2006
Calling All Silverado Lovers

By Melisa Tezanos
Chevrolet Communications

From time to time we all say to ourselves, “Maybe I should trade in my truck for the new model.” You know, the one with more horsepower, better mpg, better interior space and an all-new design... but ultimately, the allure of the new loses out to the comfort and security of the old and you decide to keep it for another year or two, maybe more… But somewhere in the back of your mind, the new one is still on the radar screen and eventually you decide to go for it. So you talk to your dealer and he actually makes you a decent offer for your baby. But as you turn it over in your head, you get a nagging feeling that while it’s a fair deal, your truck is somehow worth more…

So you decide to buy the new one, but keep the old one too – after all, your kids learned to drive on it and you know exactly how to back the hitch up to the boat before towing it to the lake every summer. While the dealer’s offer is fair, it can’t come close to compensating you for the bond you’ve created with your truck. It’s become a part of your daily life and maybe even somehow a part of your family… Now Chevrolet has created a club for full sized, Chevy pickup truck lovers with more than 200,000 miles on their odometer called the ”Silverado 200,000 Mile Club”. If your full-sized Chevy pickup truck has gone more than 200,000 miles and plays an integral part of your daily life -- tell us all about it at www.chevrolet.com/200k.

Meanwhile Karen Catchpole and Eric Mohl, a husband & wife journalist team, are heading out this week for a year-long drive in their 2006 Chevrolet Silverado to reconnect with America and also help find the most dependable, longest-lasting Chevy Silverados and their owners. More info is available on their web site.

Stay tuned to hear more about these efforts and read some cool stories about how people have been using their trucks. Chevrolet will acknowledge the top trucks and their owners at a major event at the Texas State Fair in Dallas, Texas, that begins on September 29th, 2006. That’s where Chevrolet will unveil the all-new 2007 Chevrolet Silverado. Yes, the truck I referred to at the beginning of this post, you know, the new one with more horsepower, better mpg, better interior space and an all-new design… We know you’re going to love it, but we suspect there’s a good chance that you won’t be happy with the dealer’s offer on your trade-in… Our suggestion: keep both!

Posted on April 28, 2006 9:02 AM


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